What is Link Building in SEO? Everything You Need to Know

Dávid Fačko Dávid Fačko 13 min

Have you ever wondered what is link building and why it has become such a buzzword in SEO? Imagine your website is a new café in town. How will anyone find it if there are no signs pointing to it? That’s where link building comes in! 

It’s the art of getting other websites to endorse you with hyperlinks. This boosts your site’s visibility and reputation. 

Ready to build some quality SEO backlinks and watch your website climb the search rankings? Let’s dive into it!

Link building in SEO is the process of getting links from other websites to your own. These links, also known as SEO backlinks, are essential for increasing your site’s search engine ranking and driving organic traffic.

Here’s why link building is essential:

  • Boosts Credibility. Search engines consider backlinks to be endorsements. A more significant number of quality backlinks means higher credibility.
  • Increases Visibility. Websites with more backlinks perform better in search results. Backlinks from reliable sites can boost referral traffic.

Backlinko’s study found that websites with many backlinks rank higher on Google. The top result on Google has an average of 3.8 times more backlinks than positions 2-10.

So, ask yourself – are you still curious about how to get these valuable SEO backlinks? Continue reading to learn practical tips and strategies for making your link building efforts a success. 

Don’t miss out on improving your website’s ranking and traffic! Explore our detailed article on the 50 most important ranking factors to enhance your website’s search performance.

Grow fast with powerful link building!

Start Building

Are you taking your first step into the world of link building? Understanding the terms is essential for mastering SEO strategies. These words are the foundation of effective link building and will help you navigate the process confidently. 

Here are six key terms you should know:

Term

Description

Backlink

A hyperlink from one website to another is crucial for signaling trust and authority to search engines

Anchor Text

Clickable text in a hyperlink containing important keywords may improve search engine rankings

Domain Authority (DA)

A score that predicts how well a site will rank in search engine results pages – a higher DA indicates a better rank

Link Juice

The authority or value that backlinks transfer from one website to another; higher quality links transfer more link juice

No-follow link

A type of link that tells search engines not to pass on link juice, affecting rankings indirectly but still useful for traffic

Do-follow link

A standard type of backlink that distributes link juice and has an important effect on search engine rankings

The road to success is paved with hard work. Now that you’ve learned what is link building, let’s look at professional techniques to boost your SEO.

In the world of SEO, that hard work includes mastering link building. Understanding various link building tactics is essential for increasing your site’s visibility and authority.

From earning natural links to getting involved in manual outreach, each method has its own benefits. Let’s look at them and how they can help your SEO efforts.

Natural links are a cornerstone of link building in SEO. They are earned without any direct activity or request. That means that other websites find your content valuable enough to use on their own.

Natural links matter because:

  • Trust and Authority. They act as a vote of confidence from other websites, boosting your credibility and search engine results.
  • Organic Growth. As more sites link to your material organically, your site’s visibility and reputation improve.
  • Quality over Quantity. These links are frequently from authoritative sites, providing bigger SEO benefits.

Little tips on how to get natural backlinks:

  • Create valuable, informative, and exciting content.
  • Share your material on social media and boost its reach and chance of being discovered and linked to.
  • Participate in industry-related forums and discussions to interact with your community.

In the vast world of SEO, manual outreach links are your nice way of saying, „Hey, notice me!“ It’s like handing out business cards at a networking event but for your website.

Focus on:

  • Targeted Efforts. Specifically, target high-authority sites in your niche to improve the quality of your backlinks.
  • Relationship Building. Connect with other members of the industry for future collaborations and more backlinks.
  • Content Promotion. Promote your valuable content and get it in front of a larger audience.
  • Increased Visibility. More backlinks lead to better visibility and rankings in search engine results.

For successful manual outreach, create personalized emails that highlight mutual benefits and guarantee your content offers real value. Follow up politely if necessary; persistence usually pays off.

3. Guest Blogging

Guest blogging is a powerful method for link building in SEO. 

It involves writing articles for other websites in exchange for a link to your site. This strategy not only helps to build links but also improves your online presence.

Importance of Guest Blogging:

  • Quality Backlinks. Earn high-quality SEO backlinks from authoritative websites to improve your search engine rankings.
  • Increased Traffic. Links in guest posts can help you attract new readers to your website.
  • Authority Building. Become an expert in your niche by posting quality content on trusted networks.

Guest blogging is an effective technique for SEO link building. It increases traffic, builds authority, and improves your website’s visibility. 

Looking for quality links? Explore free guest posting sites.

seo backlinks

4. Forum and Blog Comments

Commenting on forums and blogs is an easy approach to building links in SEO. 

Participating in relevant topics allows you to include links to your website. This tactic is part of link building in SEO and may help boost your website’s ranking.

However, links from comments are typically less valuable and produce minimal link juice. Search engines may consider them less trustworthy than other forms of hyperlinks. Despite this, commenting can still increase traffic to your website and engage your audience.

Combine this technique with higher-quality backlinks from more authoritative sources for the best SEO results.

5. Directory Submissions

Do you ever feel like finding a website is like searching for a needle in a haystack? Directory submissions make things easier.

Listing your website in internet directories increases its visibility and improves your SEO. This method is part of SEO’s link building strategy and involves listing your website to relevant directories in order to get essential backlinks.

These backlinks can improve your search engine rankings and bring direct referral traffic. While directory submissions are useful, they are most effective when combined with other link building techniques to increase your site’s authority and visibility.

Understanding the important role of link building in SEO is critical for optimizing your website’s performance. Here are the main benefits:

  • Boosting your Domain Authority. Link building improves your site’s domain authority, making it more likely to appear higher in search engine results. High-quality backlinks from authoritative websites increase your credibility.
  • Improving Search Engine Rankings. Search engines use backlinks to rank websites. More high-quality backlinks improve search engine rankings, increasing your site’s visibility to potential visitors.
  • Driving Referral Traffic. Backlinks from relevant and authoritative sites generate targeted referral traffic to your website. Your audience and potential clientele grow as a result.
  • Building Relationships and Brand Authority. Link building involves interacting with other industry experts, building relationships, and positioning your brand as an authority in your niche. This not only improves your reputation but also creates opportunities for future collaborations.

Boost your rankings with our expert link building service

Start Building

Have you ever felt like choosing the best link building tools is as tricky as picking the perfect avocado? Fear not! We’ve created a list of the top tools to make your SEO link building journey smooth and successful. 

Read on to learn how these top-notch tools can boost your website performance!

Ahrefs

A high-quality SEO tool known for its excellent backlink analysis. It helps you discover link building opportunities, analyze your site’s backlinks, and follow competition strategies. 

Ahrefs‚ user-friendly interface and colossal database make learning SEO link building simple and successful.

Provides detailed information about your backlink profile and competitors‘ links. The Domain Authority metric is a reliable indicator of website legitimacy. 

Moz simplifies the process of finding new linking opportunities and interacts smoothly with other Moz tools to provide a complete SEO solution.

SEMrush

One of the most versatile SEO tools that specializes in backlink analysis. It enables you to discover and monitor backlinks, analyze competitors, and identify fresh link building opportunities. 

SEMrush also includes complete SEO tools such as keyword research and site audits, making it a one-stop shop for all your SEO requirements.

BuzzStream

This tool will streamline your outreach and link-building efforts. It helps manage email campaigns, track conversations, and develop relationships with influencers. 

BuzzStream makes outreach effective and successful with its tools for organizing projects and finding contact information.

Majestic SEO

Majestic SEO is well-known for its vast backlink database and comprehensive research. 

This tool provides information about the quality and number of backlinks using metrics such as Trust Flow and Citation Flow. Majestic is a valuable tool for evaluating and improving your link building approach.

How do you get backlinks that really work? Check out these strategies to elevate your link building game and drive more organic traffic!

Outreach Campaigns

Outreach initiatives play an important role in SEO, helping to build high-quality backlinks. They actively contact website owners, bloggers, and influencers to obtain valuable links.

Why Outreach Campaigns Work

Targeted Efforts

Focus on high-authority sites relevant to your niche, guaranteeing valuable backlinks to boost your website’s domain authority.

Building a Relationship

Develop relationships with industry leaders, which will lead to future collaborations and backlink opportunities.

Content Promotion

Share your best content with a larger audience and increase your chances of receiving backlinks from credible sources.

Personalized Approach

Create targeted messages highlighting the mutual benefits of linking to your content, making your outreach more effective.

A well-executed outreach campaign can significantly boost your site’s visibility and authority. To get the most out of your campaigns, focus on providing quality content, personalizing your outreach efforts, and developing solid relationships.

Participating in these communities is a powerful strategy for SEO link building services. Communities bring together website owners, bloggers, and SEO professionals to swap and exchange backlinks.

Benefits of Link Building Communities:

  • Networking opportunities. Connect with industry peers to build relationships that may lead to mutual backlink opportunities.
  • Resource Sharing. Learn about excellent resources, tips, and strategies for effective link building.
  • Increased Visibility. Participating in these groups can boost your site’s visibility and get backlinks from credible sources.
  • Support and collaboration. Collaborate on projects, guest posts, and content sharing to increase your backlink profile through group efforts.

Participating in link building groups allows you to profit from community knowledge and chances to increase your site’s authority and rankings. This approach complements existing SEO link building services by giving a platform for constant backlink acquisition. 

Content Creation and Promotion

Are you still wondering how to get those backlinks? Creating outstanding and valuable content will organically attract links from other websites.

The reason why this strategy works is because when other websites link to your website, it generates natural backlinks. Engaging articles increases sharing and discussions, which boosts visibility and backlink possibility.

Consistently creating and promoting quality content establishes you as an authority, which increases the chances that people will link to your site.

Promoted content reaches a larger audience and increases the likelihood of obtaining backlinks from trustworthy sites. To maximize your link building performance, prioritize quality, relevancy, and engagement.

linkbuilding tips

The saying goes, „Keep your friends close and your enemies closer.“ This applies perfectly to competitive backlink analysis. 

The strategy of competitor backlink analysis involves reviewing your competitors‘ backlink profiles to uncover potential opportunities for your own link building activities.

By monitoring your competitors‘ backlinks, you can learn where they receive their links and identify potential chances for your site. This technique allows you to learn what works in your industry and use those insights to your advantage. 

So, what you need to do is simple: 

  • Identify Link Opportunities. Find where your competitors are getting their backlinks and target those sites.
  • Understand Industry Trends. Identify what types of content and links are most valuable in your niche.
  • Benchmark Your Progress. To evaluate your performance, compare your backlink profile to that of your competitors.
  • Improve your Strategy. Adapt successful competitors‘ techniques to improve your link building efforts.
  • Stay Ahead of Your Competitors. Continuously monitor and respond to your competitors‘ link-building activity.

Competitor backlink analysis is a powerful strategy for building links. Learning from your competition allows you to develop a more successful and competitive link building strategy. 

Imagine turning dead ends into golden opportunities. Broken link building is a strategy in which you identify broken links on other websites and give your content as a replacement.

By using broken link building, you help website owners correct broken links while also acquiring essential backlinks. It’s a win-win method for getting backlinks.

Benefits of Broken Link Building Strategy

Fixes Website Issues

Helps website owners by replacing broken links with helpful content

Builds Relationships

Creates goodwill and opens doors for future collaboration with site owners

Provides Value

Offers a helpful choice for site owners, increasing the possibility that they will link to your content

Increases Visibility

Improves your website’s visibility by obtaining strong backlinks from related domains

Boosts SEO

Increases your site’s SEO by acquiring backlinks from authoritative websites

Implement this strategy to boost your link building efforts and overall online presence.

Skyscraper Technique

The Skyscraper Technique is a powerful building links strategy based on writing quality content. Here’s how you use it:

  • Identify Popular Content. Use tools like Ahrefs or SEMrush to find high-performing stuff in your niche that has received a lot of backlinks.
  • Improve the Content. Update the identified content with new information, images, visuals, or more detailed analysis. Make your article the best possible resource on the topic.
  • Promote Your Article. Reach out to websites that have linked to the original article. Present your improved version and explain why it provides greater value. Highlight how it benefits their target audience and why it’s worth linking to.

By following these procedures, you use existing effective content to gain valuable backlinks, increasing your site’s authority and search engine rankings.

Link building is like making friends. It’s quality that counts, not quantity. To boost the success of your link building activities, adopt these best practices:

  • Focus on Quality Over Quantity. Top tear backlinks from authoritative sites are more beneficial than many low-quality links.
  • Avoid Black Hat Techniques. Unethical techniques such as buying links or using link farms can damage your website’s reputation.
  • Ensure Relevance and Context. Links should be from relevant sources and contextually appropriate to deliver actual value.
  • Monitor and Maintain Your Backlinks. Check your backlinks regularly to make sure they are still up-to-date and beneficial.

David Fačko, Founder of Profeo and SEO expert, points out that investing in high-quality backlinks is worthwhile because it increases site trust and search rankings. „Link building activities can bring significant organic traffic and establish your authority in the industry.“

Wrapping up

Link building is a cornerstone of successful SEO. Implementing outreach campaigns, competition backlink research, or the Skyscraper technique can increase organic traffic and develop strong relationships.

Remember to prioritize quality over quantity, maintain relevancy, and periodically monitor your backlinks.

Start using these link building strategies today and watch your SEO efforts rise. Don’t miss out—act now and see the results!

Build your domain authority with Profeo

Start Building
Dávid Fačko

Dávid Fačko

Dávid Fačko, founder of Profeo and a link-building expert, helps startups reach top spots in search engine results.